Are you struggling to come up with reasons for why your business needs to invest in local SEO? The question of how heavily modern search is influenced by local SEO has surfaced a few times in past few years, and as industry experts have pointed out time and again, SEO is far from dead. As a matter of fact, SEO agencies making a renewed commitment to invest into developing an elaborate SEO web infrastructure that is search-engine friendly. Given Google’s (and indeed other search engines as well) commitment to enhancing and evolve their algorithms.
Importance of local SEO
It works just fine
The most basic techniques used to enhance SEO still work today. Granted, some changes have occurred- e.g. Google pulling data about organic traffic- but the techniques marketers use remain intact, and there are scores of case studies to prove this.
Provided you create an ideal user experience while still sticking to a Methodistic SEO approach, you will be able to get a high position and organic traffic.
It is Economical
When compared to PPC or social media marketing campaigns, SEO offers fairly decent ROI. Although PPC brings in higher revenue and social media plays a huge role in creating a brand and image, organic SEO is still the bedrock of your entire web presence.
Rise of local search
The most recent data on mobile device clearly show a shift in user habits and with that comes an array of new features for search engines. Google was quick to tap into this growing mobile usage, and with that came a whole new world of new SEO techniques designed for local search.
Search engines own a larger market share
Over 80% of customers check online reviews before making a purchase, and that number is rising. In a few years virtually everybody will be using an advanced form of search filter to find products and services- do you want your business to be visible or not? The only way this works is by setting up a solid SEO framework that sets you ahead of your competitors as an emerging brand and authority in your niche.
Remember your competitors are using organic SEO
As solid as your organic SEO strategy is, one must bear in mind that SEO is a never-ending process, and the only way to compete is to constantly move forward and improve your position against competitors.