The Internet has turned the world of marketing upside down. A store in Brooklyn can now be accessible to a customer in Asia. Goods are no longer exclusive to a certain group of customers and are available to distribute worldwide. The key to standing up among the herds is by being familiar and clever with online marketing.
The 101 of online sale
Apart from stating the obvious, like being on the top on the search engine or optimizing the visitor traffic, nurturing the customer trust since the day-one should come first.
Firstly, scale and calculate your ability to sell your products per unit of time. High sales rate target means numerous possible customers to deal. Low sales rate target lead to a more feasible and manageable customer responses. For this case, providing an email, telephone number, and social media account is enough. But it is always better to consider having overwhelming customer responses and try to establish an efficient system because if you want to go big, you do not want to stop only at low rate sale. Then you should research for the most affordable email management software for your business’ customer service.
Check on the software that has real-time collision detection feature. Supposed you are going to employ several customer services working in shifts, collision detection enables them, or anyone with the access, get notified if there is a change in the reply email.
Another feature you should be looking for in an email management program with is automation-trigger. This feature gives automated pre-scripted replies at a pre-determined time for every new subscriber. Also, if you have no trouble with spending more money on customer service, some software can give a ‘human-like’ responses, so that your customers will feel more intimate with your business.
Aiming for the top of the search engine
A search engine is a powerful, if not vital, tool for business. Start-ups’ survivability relies heavily upon their noticeability on the search engine. The problem is, it would give you a tremendous amount of labor if you are trying to manage your searchability by yourself.
In fact, this is the very first reason why there are SEO agencies all over the Internet. But you need to learn SEO basics to decide most wisely which agency can fulfill your demand. If the technical terms in their method are too complicated to learn, then you may check on their history of providing their services. Study their client’s site thoroughly and see if the promised services can produce the desired outcomes.
Maintaining social media
You should be knowledgeable of Instagram, Facebook, LinkedIn, and other social media that are relevant and useful for your business to promote products. One like on Instragam can lead to another like, and increase your sale rate. On the other hand, a customer complaining about your product and service on Facebook comment section may lead to your doom if neglected.
You must also be disciplined and consistent with the regularity of your post. Schedule your posts, and be active toward your possible customers. Also, if possible, issue a relevance of your product to the most recent trend or occasion. For example, your business sells leather products, and imagine PETA has recently raised provocative campaign that associates leather industry with animal cruelty. Think of how you are going to respond to that issue.