Backlinks are very important when it comes to search engine optimization of web pages. If you have been around the SEO world, then you have heard about them. In fact, they are considered to be the building blocks of SEO. In this post, you get insights and analysis of how backlinks are helpful. You will get ideas how to avoid getting into trouble with big search engines such as Google, Bing, and Yahoo.
What is a backlink?
These are links to point back to your site. 
They are also known as inbound links. They are amazing indicators of a website popularity or its importance to a site. In fact, search engines give great regard to sites, which have quality backlinks. They are considered legitimate and relevant than others that appear in search queries.
How important are they?
The popular search engines such as Google, determine the relevance of your keywords and the quality of backlinks your site gets. Thus, it is not just about getting backlinks, but rather their quality is of great importance. When there are a couple of them pointing to your site, and they are relevant to the content of your site, then they are considered to be of great quality. The most important aspect, in this case, is relevance. As the relevance of your content increases, so does your backlink quality.
What is the playing field?
Search engines implement algorithms for all sites as they look for natural links. This
is because it is quite easy to manipulate the links on a website so that it can rank higher in the search results. Nowadays, Google is becoming more intelligent and has cracked several websites that used sneaky methods to rank higher. Thus, using spammy methods can get you banned. Backlinks are found in the middle of an article or post and are regarded as contextual backlinks. They are of great value to search engines as they use them to determine the popularity of a web page.
In fact, quality backlinks are the hallmark of great SEO. They are the ones that help you rank. Nowadays, several tools can help you get great results. One of them is GSA ranking system.When building backlinks to your site, you need to ensure you remain relevant, and the content on your site is of high quality. Avoid spammy methods as they will make you vulnerable to search engine updates.